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Brands Balk at April Fools’; Distilleries’ Elegant Hand Sanitizer Packaging: Wednesday’s First Things First
| 54 mins ago Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), […]
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Olympic Athletes Wash Their Hands and Social Distance in PSAs from Visa
Key Insights: Visa had 80% of its creative for the 2020 Olympics ready to go, with plans to use it in 2021. As of last week, Visa—a sponsor of the […]
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Facebook Makes Its Community Help Feature Available for Covid-19 Efforts
Facebook will begin rolling out its Community Help feature in Australia, Canada, France, the U.K. and the U.S. over the next few days to enable people to help community members […]
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US Consumers Are Keeping a Close Eye on How Brands Handle the Coronavirus Crisis
| 47 mins ago Key insights: Brands should ensure their coronavirus-related messaging is factual and compassionate. Survey participants have already scrutinized brand reactions to the COVID-19 outbreak. People expect the […]
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Don’t Expect Many Brands to Embrace April Fools’ Day in 2020
| 55 mins ago Key insights: Is anybody in the mood to get punk’d right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for […]
