Tuesday, May 26
Podcast: Yeah, That’s Probably an Ad
Host: Ko Im, community editor
Guests: Allure’s Michelle Lee, Pinterest’s Judy Lee and Gold House’s Bing Chen
On this special edition of the podcast for Asian Pacific American Heritage Month, Ko Im speaks with three cultural leaders as they share their personal stories and thoughts about the importance of D&I in media and marketing.
Noon Livestream: #AdweekTogether: Marketing for a Secure Future
Host: Heide Palermo, director, Inside the Brand
Guest: Jenn Halloran, CMO, MassMutual
Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are the results?
1 p.m. Webinar: A Business Playbook for a Covid-19 World and Beyond
Sponsor: Affinity Solutions
The disruption caused by the Covid-19 pandemic will continue for months and likely several quarters, and the rules are being rewritten with never-before-seen challenges and opportunities. To make the smart decisions required to navigate and accelerate business recovery, it’s critical to have the real-time insights that deliver the insights necessary to best position brands for the new normal.
4 p.m. Livestream: I’m With the Brand LIVE
Host: Ian Wishingrad
Guest: Craig Elbert, co-founder of subscription service Care/of
As wellness is top of mind during these stay-at-home months, get the insights about what’s working for supplement suppliers.
Wednesday, May 27
Noon Livestream: #AdweekTogether: Play It Again (and Again)
Host: Ko Im, community editor, Adweek
Guest: Kevin McGurn, president of sales, Vevo
It’s been a challenge to get away from a screen these past few months, which is great if you’re a video-centric content platform. Find out what’s trending when it comes to what we’re watching.
1 p.m. Webinar: Connect With Consumers Through Interactive Video
With much of the global population confined to their homes, there has been an enormous surge in media consumption—from streaming to gaming to social—over the past months. As consumers look for new content, media companies are thinking about how to identify and activate new audiences that both increase market share and drive retention.
1 p.m. Live Virtual Event: Adweek 2020 Diversity and Inclusion Summit
Recognizing that diversity, inclusion, equality and equity are fundamental growth drivers across all businesses, Adweek brings together cross-industry leaders and members of the Adweek D&I Council to dive deep into critical topics. From combating micro-aggressions to uplifting diverse talent, these D&I champions will discuss lessons, advice and key steps they’re taking to power more inclusive practices. Especially in today’s environment, it’s incumbent on us all to continue advancing not only the conversation but also the actions fueling more diverse and inclusive workplaces.
Thursday, May 28
1 p.m. Webinar: The Myths (and Truths) of Agile Marketing
Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices, and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.
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