Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of a feature that Snapchat took mainstream: augmented reality.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.

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