Marketing/Advertising
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5 Things to Know to Win Over the Luxury Gen Z Consumer
Fashion month came and went with the click of the “Leave Meeting” button on Zoom. For many of us, the last thing on our minds may be purchasing a new designer […]
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WPP Retains Global Advertising Duties for Walgreens Boots Alliance
Walgreens Boots Alliance, a global retail and pharmacy company that brought in $139 billion in 2019 revenue, has renewed its relationship with WPP following a review that started in May. […]
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Mochi Ice Cream Brand Takes a Cue From Frankenstein, Asks Fans to Create Halloween Mashups
Taking a cue from a legendary mad scientist and his classic monster, sweet treat brand My/Mo Mochi is slicing its products into pieces and reassembling them in weird mashups for […]
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LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress
LinkedIn’s ongoing “In It Together” campaign has pivoted to reflect current events a few times since its January 2018 debut, and its latest shift is aimed at helping remove the […]
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Zaxby’s Is Reigniting the Chicken Sandwich War
Last summer, Popeyes made waves by adding a highly-anticipated chicken sandwich to its menu, which the franchise described as its biggest product launch in 30 years. After the launch, things […]