Tag: Ad Tech
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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Otello has agreed to sell its mobile advertising unit AdColony to Digital Turbine in an estimated $400 million deal. Don’t miss The Business of Marketing, a new series featuring…
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NBCU Expands Addressable Offerings Through Charter Partnership
NBCUniversal is expanding its addressable ad offerings in a partnership with Charter’s Spectrum as both companies look to protect against the rise of streaming. Recommended articles All images & transcripts…
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PubMatic Posts Record Revenues in First Post-IPO Quarter
PubMatic, a supply-side platform, posted record high annual revenue of $148.7 million as its Q4 returns jumped 64% year-over-year. Don’t miss The Business of Marketing, a new series featuring leading…
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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November
Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement…
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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
The Trade Desk, the industry’s largest pure-play programmatic advertising company, posted annual revenue of $836 million as its Q4 revenue jumped 48% year over year. Recommended articles All images &…