Tag: Convergent TV

  • Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

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    The ongoing Covid-19 pandemic has been good for streaming services. Sort of. It’s been well-documented that the still-raging pandemic has served as an accelerant to consumer streaming adoption, especially among…

  • Jukin Media Gets Creative With CTV Ad Offerings

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    Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer more unique ad products. With tailor-made ad offerings, content owners…

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