Tag: CPG
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Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature
While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation…
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Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad
It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could…
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Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Beer kegs collect dust, abandoned and untapped. Gym ellipticals sit silent without their usual sheen of sweat. Pots and pans hang on hooks in dark restaurants. The past year has…
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Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis
When looking back on your college years, what’s the first thing that comes to mind? Parties, football games, a friend group, your favorite professor? For many of the 45 million…
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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage
While the craft beer enthusiasts are certainly going strong, Jim Beam is hoping to tap into a different segment of the population with its new campaign: drinkers who are tired…