Marketing/Advertising
-
Twitter Reports Huge Revenue Gains As User Growth Stalls
The money is rolling in briskly at Twitter these days, but they’re having a tough time getting more folks on the platform. Ned Segal, the company’s CFO, said that advertisers […]
-
Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22%
Whatever effect the monthlong boycott of advertising on Facebook in July by dozens of large brands may have had on the company’s third quarter revenue in 2020 was offset by […]
-
Burger King France Is Inviting Trick-or-Treaters to Dress Up Their Cars for a Discount
While dressing up and making rounds in the neighborhood for candy may not be safe this year, Burger King France is encouraging customers to step on the gas and knock […]
-
Deutsch Splits New York and Los Angeles Offices Into Separate Agencies
While recent years have seen holding companies combine agency offerings, IPG’s Deutsch is going in the opposite direction, spinning off its New York and Los Angeles offices into separate agencies. […]
-
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
Key Insights The Paycheck Protection Program ended in August, meaning companies no longer have a liquidity safety net. When the novel coronavirus pandemic hit in March and marketers halted ad […]