Tag: Accounts
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Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control…
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Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive vying for customers in resourceful and humorous…
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T-Mobile Names IPG’s Initiative as US Media Agency of Record
T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with three incumbent holding companies in the process. The mobile carrier…
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Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
Bed Bath & Beyond has selected Muh-tay-zik Hof-fer as its lead brand agency following a review. The decision comes less than a year after Bed Bath & Beyond named Cindy…
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Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
As Camp + King slogged its way to the finish line of 2020, a new opportunity popped up. The suitor was Grove Collaborative, a DTC natural household and personal care…