Tag: CES
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Map a Purpose Journey With Love and Growth, Says Microsoft
Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox…
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Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer…
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How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer…
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Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer…
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At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next
Despite 2021’s chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations,…