Tag: Sustainability
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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring
As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month. Don’t…
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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives
As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After all, unplanned shopping trips do happen. But continuing to buy…
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Why Brands Are Excited as the US Rejoins the Paris Agreement
President Joe Biden faces some monumental challenges entering the White House, the most urgent among them addressing the human and economic devastation caused by the pandemic—and the botched vaccine rollout…
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S4 Capital Continues Its Ambitious Evolution by Joining The Climate Pledge
After kicking off 2021 with acquisitions, Sir Martin Sorrell’s S4 Capital continued to build its corporate social profile by joining The Climate Pledge, co-founded by Amazon and Global Optimism in…
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Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide
Many companies still don’t know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast. Kyle O’Brien…